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Showing posts from August, 2013

DoubleClick Advertiser Blog: DFA WebServices API Beta Release on May 8

DoubleClick Advertiser Blog: DFA WebServices API Beta Release on May 8 : The latest beta release of the DFA WebServices API, version 1.10.2, will be released on May 8, 2010.  Read the release notes  (DFA sign-in r...

DoubleClick Advertiser Blog: Attend an upcoming DoubleClick Bid Manager trainin...

DoubleClick Advertiser Blog: Attend an upcoming DoubleClick Bid Manager trainin... : If you're interested in boosting your DoubleClick Bid Manager expertise, be sure to join our upcoming webinars. Register in the Double...

DoubleClick Advertiser Blog: Programmatic in the Future: Will it be safe for br...

DoubleClick Advertiser Blog: Programmatic in the Future: Will it be safe for br... : In the last hangout in our series "Programmatic in the Future", Mediabrands Audience Platform's VP of Strategic Solutions, Mi...

DoubleClick Advertiser Blog: Programmatic in the Future: Collaborating for Grow...

DoubleClick Advertiser Blog: Programmatic in the Future: Collaborating for Grow... : On April 8th, DoubleClick sponsored the AdExchanger Programmatic I/O conference . In front of 300+ agencies, marketers, and publishers Sean...

DoubleClick Advertiser Blog: Online training for DoubleClick Ad Exchange buyers...

DoubleClick Advertiser Blog: Online training for DoubleClick Ad Exchange buyers... : As more brands adopt programmatic technology, there's a growing need to train buyers on how they can deliver greater ROI by simplifying ...

DoubleClick Advertiser Blog: thinkDoubleClick: Connecting digital, accelerating...

DoubleClick Advertiser Blog: thinkDoubleClick: Connecting digital, accelerating... : This morning, I’ll be kicking off thinkDoubleClick , our annual industry event where we discuss the future of digital media. At this same ev...

DoubleClick Advertiser Blog: The Layouts Series: Get more mileage and reach fro...

DoubleClick Advertiser Blog: The Layouts Series: Get more mileage and reach fro... : Yesterday, we heard from Maureen and Zeena about how Studio Layouts can drastically improve your efficiency when building and QAing rich...

DoubleClick Advertiser Blog: Announcing DoubleClick Studio Layouts: Build rich ...

DoubleClick Advertiser Blog: Announcing DoubleClick Studio Layouts: Build rich ... : Today, we’re thrilled to announce the launch of DoubleClick Studio Layouts, a rich media production tool that makes it easier to build an...

Inside AdSense: Learn with Google for Publishers presents: Meet a ...

Inside AdSense: Learn with Google for Publishers presents: Meet a ... : We’ve seen from our AdSense +page and in-person events that AdSense publishers love to discuss current product features and interact with ou...

Inside AdSense: Share your feedback on AdSense and other Google pu...

Inside AdSense: Share your feedback on AdSense and other Google pu... : Over the last few years, Google’s offering for online publishers has grown dramatically: in addition to AdSense, our products now range fr...

Google-certified ad networks now available to all publishers - Inside AdSense

Google-certified ad networks now available to all publishers - Inside AdSense

Google Mobile Ads Blog: New targeting options available to AdWords mobile ...

Google Mobile Ads Blog: New targeting options available to AdWords mobile ... : Online advertisers seek to effectively reach people across all devices and platforms. This means that regardless of whether your customer ...

Google Mobile Ads Blog: Re-imagining classic ads for the mobile age

Google Mobile Ads Blog: Re-imagining classic ads for the mobile age : It’s no secret that users are spending more and more time on their mobile and tablet devices , and the trend will continue to scale. Mobile ...

Google Mobile Ads Blog: Think Mobile UK: Ian Carrington of Google calls fo...

Google Mobile Ads Blog: Think Mobile UK: Ian Carrington of Google calls fo... : Smartphone penetration link updated 8/9/11. This is the first in a series of posts capturing insights from the Think Mobile event in Londo...

Google Mobile Ads Blog: Mobile Insights: Retailers, are you reaching one o...

Google Mobile Ads Blog: Mobile Insights: Retailers, are you reaching one o... : Welcome to the latest post in our Mobile Insights series featuring expert views from our mobile ads team. This week’s guest contributors ar...

Google Mobile Ads Blog: Holiday Retail Mobile Insights

Google Mobile Ads Blog: Holiday Retail Mobile Insights : Now that the final days of summer have come to an end, retailers are in the thick of planning for the busy holiday shopping season.  As you ...

Google Mobile Ads Blog: France, Germany, United Kingdom, it’s time to Get ...

Google Mobile Ads Blog: France, Germany, United Kingdom, it’s time to Get ... : However you say it, Get Mobilized , Jouez La Carte Mobile , Mobil Werben or Get Mobilised , the time for mobile is now! With our Get Mobili...

Google Mobile Ads Blog: Mobile website optimization now factors into mobil...

Google Mobile Ads Blog: Mobile website optimization now factors into mobil... : The best consumer experiences on mobile devices happen on websites that are designed for mobile. We all know the difference that sites desig...

Google Mobile Ads Blog: New! Search data reveal that when the sun goes dow...

Google Mobile Ads Blog: New! Search data reveal that when the sun goes dow... : Are you reading this post from your PC at work, from your mobile phone as you wait in line at a cafe or from your tablet at home before bed?...

Google Mobile Ads Blog: Comcast mobile search campaign leads to mobile acc...

Google Mobile Ads Blog: Comcast mobile search campaign leads to mobile acc... : Comcast is one of the nation’s largest Internet, phone, and cable television service providers for residential and business customers.  Hi...

Google Mobile Ads Blog: Dialing up on click-to-call

Google Mobile Ads Blog: Dialing up on click-to-call : Mobile technology is making it easier than ever for people to research products and connect with businesses while they’re on the go. But we...

Google Mobile Ads Blog: Android developers: Easier conversion tracking wit...

Google Mobile Ads Blog: Android developers: Easier conversion tracking wit... : One of the biggest headaches in promoting your app is being able to work out how many downloads a specific ad campaign generated. AdMob is...

Google Mobile Ads Blog: Get local in time for the holidays and beyond

Google Mobile Ads Blog: Get local in time for the holidays and beyond : This holiday season, make it easy for your customers to find, visit, and call your business with AdWords location targeting and location ex...

Google Mobile Ads Blog: Mark your calendar for a Hangout On Air with mobil...

Google Mobile Ads Blog: Mark your calendar for a Hangout On Air with mobil... : Over the past year we’ve talked to hundreds of CMOs and marketing decision-makers about mobile and we’ve seen a shift in the conversation: ...

Google Mobile Ads Blog: More ways to reach your audience with YouTube mobi...

Google Mobile Ads Blog: More ways to reach your audience with YouTube mobi... : (Cross-posted on the  Inside Adwords Blog) There’s no debate that the world is going mobile. Mobile web searches have grown five tim...

Google Mobile Ads Blog: New ValueTrack parameters for enhanced campaigns: ...

Google Mobile Ads Blog: New ValueTrack parameters for enhanced campaigns: ... : In a multi-screen world, it’s increasingly important for advertisers to show relevant ads based on a user’s context: location, time of day,...

Google Mobile Ads Blog: GoMo: Mobile site redesign drives immediate result...

Google Mobile Ads Blog: GoMo: Mobile site redesign drives immediate result... : As part of Google’s Go Mobile (“ GoMo ”) initiative, we wanted to share the impressive results 1-800-Flowers saw from their revamped mobile ...

Google Mobile Ads Blog: GetMo: Helping UK businesses Get Mobile

Google Mobile Ads Blog: GetMo: Helping UK businesses Get Mobile : Do you know what your website looks like on a mobile phone? Just because you can see your site on a smartphone doesn't mean that it’s ...

Google Mobile Ads Blog: Discover more with the new Google Mobile Ads websi...

Google Mobile Ads Blog: Discover more with the new Google Mobile Ads websi... : If you’ve been scratching your head about how to advertise your business to the millions of people who use smartphones and tablets, then st...

Google Mobile Ads Blog: Part 3: Mobile website optimisation - 7 considerat...

Google Mobile Ads Blog: Part 3: Mobile website optimisation - 7 considerat... : Cross-posted from the Google Conversion Blog This is the third post in a series on optimising mobile websites for conversions. The previo...

Google Mobile Ads Blog: DFP Small Business expanding to support all emergi...

Google Mobile Ads Blog: DFP Small Business expanding to support all emergi... : Mobile capabilities launching today -- video coming this Summer Cross-posted from the DoubleClick Publisher blog Display advertising is...

Google Mobile Ads Blog: Mobile now! Helping businesses succeed in the mobi...

Google Mobile Ads Blog: Mobile now! Helping businesses succeed in the mobi... : This post has been cross-posted from the Official Google Blog . By the end of 2011, an estimated one billion people around the world will ...

Google Mobile Ads Blog: Product extensions now available on mobile devices...

Google Mobile Ads Blog: Product extensions now available on mobile devices... : Over the last year, smartphones have become an indispensable shopping companion for mobile users on the go. Our recent Smartphone User Study...

Google Mobile Ads Blog: “Mobile”-ize your business with Google Sites

Google Mobile Ads Blog: “Mobile”-ize your business with Google Sites : A poor mobile web experience can negatively shape a consumer’s opinion of your brand or your company altogether.  In a recent study, we foun...

Google Mobile Ads Blog: +1 coming to mobile display ads

Google Mobile Ads Blog: +1 coming to mobile display ads : Incorporating social recommendations into display advertising will make ads more relevant for users and impactful for advertisers. Today th...

Google Mobile Ads Blog: GoMo: Learn about mobile-friendly sites from Denni...

Google Mobile Ads Blog: GoMo: Learn about mobile-friendly sites from Denni... : Are you looking for a way to bring your business site to new heights?  Have you considered how users see your site on their mobile devices?...

Google Mobile Ads Blog: Upcoming Webinar: GoMo - Mobilize your site and ma...

Google Mobile Ads Blog: Upcoming Webinar: GoMo - Mobilize your site and ma... : Did you know: 8 in 10 consumers instantly abandon a mobile site if the experience isn’t up to par ? 1  Mobile consumers have high expectati...

Google Mobile Ads Blog: GetMo: Helping UK businesses Get Mobile

Google Mobile Ads Blog: GetMo: Helping UK businesses Get Mobile : Do you know what your website looks like on a mobile phone? Just because you can see your site on a smartphone doesn't mean that it’s ...

Google Mobile Ads Blog: GoMo: More Mobile Sites Mean More Business in Mobi...

Google Mobile Ads Blog: GoMo: More Mobile Sites Mean More Business in Mobi... : It’s been four months since Google and its technology partners DudaMobile and Mobify provided over 500 Mobile, AL small businesses with free...

Google Mobile Ads Blog: Upcoming Webinar: GoMo for Publishers

Google Mobile Ads Blog: Upcoming Webinar: GoMo for Publishers : As part of our ongoing GoMo initiative, last week we connected with nearly 500 digital advertisers in a live webinar to share tips and too...

Google Mobile Ads Blog: GoMo: Missed the live webinars? Watch the recorded...

Google Mobile Ads Blog: GoMo: Missed the live webinars? Watch the recorded... : As part of Google’s ongoing GoMo initiative, we hosted two live webinars to help advertisers and publishers learn the benefits of creating ...

Google Mobile Ads Blog: With new search ads in Google Maps for Mobile, mo'...

Google Mobile Ads Blog: With new search ads in Google Maps for Mobile, mo'... : People use their mobile devices to discover and engage with the world around them. Searching for local information is one of the most comm...

Google Mobile Ads Blog: Get local in time for the holidays and beyond

Google Mobile Ads Blog: Get local in time for the holidays and beyond : This holiday season, make it easy for your customers to find, visit, and call your business with AdWords location targeting and location ex...

Google Mobile Ads Blog: Understanding the full value of mobile: adidas and...

Google Mobile Ads Blog: Understanding the full value of mobile: adidas and... : We live in a multi-screen world where people are constantly connected and moving seamlessly across devices. Not only do mobile devices kee...

Google Mobile Ads Blog: GoMo and DudaMobile offer do-it-yourself mobile si...

Google Mobile Ads Blog: GoMo and DudaMobile offer do-it-yourself mobile si... : Did you know that one in every three mobile searches has local intent? That means local businesses need to be prepared for more site traffi...

Google Mobile Ads Blog: Meet the Mobile Champs: Introducing a new series o...

Google Mobile Ads Blog: Meet the Mobile Champs: Introducing a new series o... : What is top of mind for mobile leaders in the agency community?  How are agencies helping their clients win with mobile?  In an effort to ...

Google Mobile Ads Blog: Mobile becomes a core part of AdSense for content

Google Mobile Ads Blog: Mobile becomes a core part of AdSense for content : In September we announced that AdMob helps app developers build great app businesses, while AdSense helps publishers monetize their mobile...

Google Mobile Ads Blog: AdMob auction enhancements

Google Mobile Ads Blog: AdMob auction enhancements : To ensure that we deliver the most effective mobile ads marketplace to our customers we are changing the AdMob auction for all cost-per-clic...

Google Mobile Ads Blog: Protecting our mobile ad network

Google Mobile Ads Blog: Protecting our mobile ad network : We recently described some of the work that we do to keep ads safe , and our broader efforts to protect against invalid activity in the Ad...

Google Mobile Ads Blog: AdMob auction enhancements

Google Mobile Ads Blog: AdMob auction enhancements : To ensure that we deliver the most effective mobile ads marketplace to our customers we are changing the AdMob auction for all cost-per-clic...

Google Mobile Ads Blog: HTML5 banners help marketers unleash new creativit...

Google Mobile Ads Blog: HTML5 banners help marketers unleash new creativit... : At IAB MiXX in New York, I got to demo some of the amazing things that are possible with HTML5 mobile rich media creative, like our recent U...

Google Mobile Ads Blog: “Uncover Your World” with AdMob rich media and the...

Google Mobile Ads Blog: “Uncover Your World” with AdMob rich media and the... : Here on the Google mobile ads team, we’re big fans of pushing the limits of what’s possible with our products. So when we were thinking abou...

Google Mobile Ads Blog: Advertisers driving engagement on tablets with AdM...

Google Mobile Ads Blog: Advertisers driving engagement on tablets with AdM... : In late May , AdMob commemorated its one-year anniversary at Google by launching new rich media ad templates for tablets. These templates t...

Google Mobile Ads Blog: AdMob campaign drives unprecedented user engagemen...

Google Mobile Ads Blog: AdMob campaign drives unprecedented user engagemen... : When Unilever launched it’s new Lynx Excite product, they commissioned simple but powerful advertising creative. The video ads promoted a fr...

Google Mobile Ads Blog: Dictionary.com uses Google across platforms as mob...

Google Mobile Ads Blog: Dictionary.com uses Google across platforms as mob... : (6/23/2011) The links in this post have been updated. With an average of 1 million new smartphones entering the market each day, it is ...

Google Mobile Ads Blog: “Uncover Your World” with AdMob rich media and the...

Google Mobile Ads Blog: “Uncover Your World” with AdMob rich media and the... : Here on the Google mobile ads team, we’re big fans of pushing the limits of what’s possible with our products. So when we were thinking abou...

Google Mobile Ads Blog: PrivacyStar scales Android business with AdMob

Google Mobile Ads Blog: PrivacyStar scales Android business with AdMob : With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps-- 10 billion on Android alone , as o...

Google Mobile Ads Blog: AdMob auction enhancements

Google Mobile Ads Blog: AdMob auction enhancements : To ensure that we deliver the most effective mobile ads marketplace to our customers we are changing the AdMob auction for all cost-per-clic...

Google Mobile Ads Blog: With Google’s AdMob WWF gains new conversions at e...

Google Mobile Ads Blog: With Google’s AdMob WWF gains new conversions at e... : Not only is WWF the world’s leading independent conservation organisation, measured by ad impressions it’s also one of the biggest online di...

Google Mobile Ads Blog: Build a flexible app business with the latest AdMo...

Google Mobile Ads Blog: Build a flexible app business with the latest AdMo... : Mobile applications are now big businesses, but the developers behind them are forced to spend more of their time dealing with increasing co...

Google Mobile Ads Blog: Chukong CEO shares AdMob marketing strategy that l...

Google Mobile Ads Blog: Chukong CEO shares AdMob marketing strategy that l... : In July, we shared some of the secrets behind smartphone game developer Chukong’s success with promoting their game Fishing Joy using AdM...

Google Mobile Ads Blog: Getting ‘mobile-ready’ part 1: Creating a mobile-o...

Google Mobile Ads Blog: Getting ‘mobile-ready’ part 1: Creating a mobile-o... : Starting out on mobile can be overwhelming. Where do you start? How do you prepare for your first campaign? These are big questions that we ...

Boost your website performance using tips from our experts - Inside AdSense

Boost your website performance using tips from our experts - Inside AdSense

Account performance at a glance with the AdSense Publisher Toolbar - Inside AdSense

Account performance at a glance with the AdSense Publisher Toolbar - Inside AdSense

Account performance at a glance with the AdSense Publisher Toolbar - Inside AdSense

Account performance at a glance with the AdSense Publisher Toolbar - Inside AdSense

Google Mobile Ads Blog: Dictionary.com uses Google across platforms as mob...

Google Mobile Ads Blog: Dictionary.com uses Google across platforms as mob... : (6/23/2011) The links in this post have been updated. With an average of 1 million new smartphones entering the market each day, it is ...

Inside AdWords: Reach a global audience with video in 3 simple ste...

Inside AdWords: Reach a global audience with video in 3 simple ste... : At Google, we believe that video is such a powerful way to build your brand that everyone should use it. That’s why we’re excited to announ...

Boost your website performance using tips from our experts - Inside AdSense

Boost your website performance using tips from our experts - Inside AdSense

The responsive web + AdSense - Inside AdSense

The responsive web + AdSense - Inside AdSense

Boost your website performance using tips from our experts - Inside AdSense

Boost your website performance using tips from our experts - Inside AdSense